Maja Pulic de Sanctis is a PhD Candidate working under the supervision of Professor Christina Goulding at the University of Birmingham, UK. Interested in critical marketing and consumer culture, Maja is currently exploring strategies of place marketing in the context of post-conflict societies. This involves an interdisciplinary approach to theory building which is in line with current interpretivist perspectives within marketing and consumer behavior. Her research interests include post-conflict place marketing, heritage and (dark)tourism marketing, post-ideological heritage, place and space consumption as well as nation branding in post-conflict contexts. Maja has more than eight years’ experience working on various regional and international projects thereby developing specific field of expertise in qualitative research methodology.
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Critical marketing; space and place consumption; place marketing, nation branding, post-conflict countries, territory
Consumer Culture Theory (CCT), experiential consumption
Tourism and heritage marketing, dark tourism, post-ideological heritage, heritage management.
Qualitative research methods; Grounded Theory
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Bosnia and Herzegovina
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