SSST Subjects

E-Business in Emerging Environments


Programme(s) where module is offered

  • BSc Computer Science with Electrical Engineering;
  • BSc Computer Science with Economics;
  • BSc Computer Science with Management;
  • BSc Computer Science with International Relations;
  • BSc Computer Science with Political Science;

Status (core, option, free choice)



FHEQ Level



Unit Value



Term taught



Pre-Requisite Modules or Qualifications



Module Code



Module coordinator

Amer Čeljo


Applicable From



Educational Aims of the Module

  • This module aims to introduce students to the fundamental concepts and principles of electronic business (e-business) and the supporting technologies.
  • This module aims to introduce students to the fundamental concepts and principles of electronic business (e-business) and the supporting technologies.
  • It also provides a detailed overview of the steps and technologies involved in developing and integrating an e-business presence.
  • The module includes a hands-on individual project practically demonstrating knowledge of the theoretical underpinnings in implementing a small-scale e-business initiative.

Module Outline/Syllabus

  • Introduction to Electronic Business / Electronic Commerce
  • Business Models for E-Commerce;
  • E-Commerce Retailing and Services;
  • E-Business Infrastructure; The Internet, Web and Mobile platform;
  • E-Commerce Marketing and Advertising (Selling to Consumers Online)
  • Planning for and Building E-Business Initiatives: Building and E-Commerce Presence;
  • Selling to Businesses Online (B2B E-Commerce)
  • Social Networks and Communities
  • E-Commerce Security and Payment Systems

Student Engagement Hours

Type Number per Term Duration Total Time
Lectures 30 2 hours 60 hours
Laboratory sessions 15 2 hours 30 hours
Total Guided/Independent Learning Hours 110
Total Contact Hours 90
Total Engagement Hours 200

Assessment Method Summary

Type Number Required Duration / Length Weighting Timing / Submission Deadline
Final exam 1 180 minutes 50% End of semester
Mid-term exam 1 90 minutes 20% Mid-semester
A selection of practical lab tests, case study assignments and quizzes 5 60 minutes 15% Throughout semester
Project (individual) 1 2000 words 15% End of semester

Module Outcomes

Intended Learning Outcomes:

  • Understanding of theories, concepts and topics related to e-business
  • Understanding of e-business models and strategies and their importance to an organisation
  • Knowledge of technologies to support e-business (relating business models to technology)
  • Practical skills in developing a small-scale e-business web/mobile site and successfully presenting created solution

Teaching and Learning Strategy:

  • Lectures on core material (ILO: 1-4)
  • Laboratory sessions / interactive tutorials with relevant practice problems, case studies and use of software tools (ILO: 1-4)
  • Research/investigation group assignment (ILO: 1-3)
  • Individual project to integrate theoretical concepts with practical skills (ILO: 3, 4)
  • Independent study (self-study engagement) based on recommended additional resources, case studies, videos, articles etc. (ILO: 1-3)

Assessment Strategy:

  • Mid-term exam (ILO: 1-2)
  • Final exam (ILO: 1-4)
  • Project (ILO:2,3,4)
  • Assignment (ILO:2,3,4)
  • Lab projects (ILO: 1-4)

Practical Skills:

  • Using specialist relevant software tools for designing and building an e-business website
  • Understanding of marketing tools and ability to apply them to e-business
  • Recognise and articulate on various models
  • Develop e-business web/mobile site (database, application, user interface)
  • Present working application

Teaching and Learning Strategy:

  • Laboratory sessions with tutor-lead support (PS:1-3)
  • Project (PS:1-3)
  • Lectures (PS:1-3)

Assessment Strategy:

  • Project (PS:1-5)
  • Mid-term exam (PS:2)
  • Final exam (PS:2, 3)
  • Laboratory sessions (PS: 1-5)

Transferable Skills:

  • Team working skills
  • Report writing skills
  • Presentation skills
  • Critical thinking

Teaching and Learning Strategy:

  • Team research assignment (TS: 1-4)
  • Lab exercises/tutorials/discussions (TS: 4)
  • Project (TS: 2)

Assessment Strategy:

  • Final exam (TS:4)
  • Mid-term exam (TS:4)
  • Project (TS: 2-4)
  • Assignments (TS:1-4)

Key Texts and/or other learning materials

Set text

  • Laudon, K., Traver, C., (2016) E-commerce 2016: Business, Technology, Society. 12th Edition. Pearson

Supplementary Materials

List of websites

Please note

This specification provides a concise summary of the main features of the module and the learning outcomes that a typical student might reasonably be expected to achieve and demonstrate if he/she takes full advantage of the learning opportunities that are provided.

More detailed information on the learning outcomes, content and teaching, learning and assessment methods of each module and programme can be found in the departmental or programme handbook.

The accuracy of the information contained in this document is reviewed annually by the University of Buckingham and may be checked by the Quality Assurance Agency.

Date of Production : Autumn 2016

Date approved by School Learning and Teaching Committee: 28th September 2016

Date approved by School Board of Study : 12th October 2016

Date approved by University Learning and Teaching Committee: 2nd November 2016

Date of Annual Review: December 2017


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