SSST Subjects

EC461 Corporate Strategy and Strategic Management


Programme(s) where module is offered

  • BSc Economics with International Business
  • BSc in Business and Management with Finance
  • BSc in Business and Management with Economics

Status (core, option, free choice)



FHEQ Level



Unit Value



Semester taught



Pre-Requisite Modules or Qualifications

Management, Marketing, Finance


Module Code



Module coordinator

Zana Prutina


Applicable From



Educational Aims of the Module

  • This module examines strategies that company managers pursue in order to achieve superior performance relative to their rivals. It relies on case studies of various successful and not so successful companies to depict and critically evaluate how different strategies may influence performance and competitive advantage.
  • The aim of this module is to enable students to utilize a conceptual framework for analysing industries and competition, and integrate strategic thinking into the holistic management of an organisation.
  • This module builds on previous business learning and aims to provide a synthesis beyond any given functional area, with a goal of equipping students with the analytical techniques and skills that they can apply in real world business settings.

Module Outline/Syllabus

  • An overview of the conceptual foundations of strategic management

  • Leadership, strategy and competitive advantage

  • Opportunities and threats- external analysis

  • Internal context analysis

  • Strategy at the functional level

  • Strategy at the business level

  • Strategy and technology

  • Strategy in the global environment

  • Strategy at the corporate level

  • Corporate performance, governance and business

  • Implementing strategy


Student Engagement Hours

Type Number per Term Duration Total Time


15 1.5 22.5


5 1.5 7.5


5 1.5 7.5
Tutorials 5 1.5 7.5

Total Contact Hours


Total Guided/Independent Learning Hours

Total Engagement Hours 150.0

Assessment Method Summary

Type Number Required Duration / Length Weighting Timing / Submission Deadline

Final exam


3 hours


Week 17

Mid-term exam


2 hours


Week 8

Group project and presentation


2000 words

20 minutes



Presentations are scheduled for weeks 14 and 15; Projects must be submitted before presentations start in week 14


Module Outcomes

Intended Learning Outcomes:

  • Critically evaluate the complexity of factors fundamental to the development of successful strategy.

  • Identify and critically analyse the impact of the environment and organisational capacity on strategy.

  • Differentiate among different levels of strategy and conduct appropriate analyses

  • Integrate strategic thinking into the holistic management of an organisation.

  • Effectively use risk management techniques and business continuity planning to help maximise achievement of strategic objectives

Teaching and Learning Strategy:

  • Lectures (ILO: 1-5)

  • Group assignment to integrate theoretical concepts with application (ILO: 1-5)(ILO: 1-5)

  • Case studies and class role plays

  • Group discussions (ILO: 1-5)


Assessment Strategy:

  • Midterm exam (ILO: 1-5)

  • Final exam (ILO: 1-5)

  • Group case study and presentation (ILO:1-5)


Practical Skills:

  • Explain and critically apply the most common tools of strategic analysis

  • Create a strategic plan and theoretically apply it within the corporate strategy framework

  • Ability to use specialised resources for strategic management research

Teaching and Learning Strategy:

  • Lectures and class discussions (PS 1,3)

  • Case study and role plays (PS: 1-3)

  • Group project (PS: 1-3)

Assessment Strategy:

  • Written Exams (PS: 1-3)

  • Group project (PS: 1-3)

Transferable Skills:

  • Analytical skills

  • Oral and written communication skills

  • Presentation skills

  • Ability to work as part of a team

Teaching and Learning Strategy:

  • Lectures and class discussions (TS 1-4)

  • Case studies and role plays (TS: 1-4)

  • Class participation (TS: 1,2)

  • Group work (TS: 1-4)

Assessment Strategy:

  • Written examinations (TS: 1-4)

  • Case studies (TS: 1-4)

  • Presentations (TS: 1-4)


Key Texts and/or other learning materials

Set text

  • Hill, C., Jones, R., (2016), Strategic Management Theory: An Integrated Approach, 12th Edition, Cengage Learning

Supplementary Materials

  • Barney, J., Hesterly, W. (2014), Strategic Management and Competitive Advantage, Concepts and Cases, 5th Edition, Pearson

  • Chau, V., Witcher, B., (2014), Strategic Management: Principles and Practice, Cengage

  • Daft, R., et al, (2010), Management, Cengage Peters, T., Waterman, R. (2004), In Search of Excellence, Collins Business Essentials

  • Lynch, R., (2015), Strategic Management, 7th Edition, Pearson
  • Relevant articles from Harvard Business Review and Forbes (selected by the Module Tutor).

Please note

This specification provides a concise summary of the main features of the module and the learning outcomes that a typical student might reasonably be expected to achieve and demonstrate if he/she takes full advantage of the learning opportunities that are provided.

More detailed information on the learning outcomes, content and teaching, learning and assessment methods of each module and programme can be found in the departmental or programme handbook.

The accuracy of the information contained in this document is reviewed annually by the University of Buckingham and may be checked by the Quality Assurance Agency.

Date of Production : January 2017

Date approved by School Learning and Teaching Committee

Date approved by School Board of Study

Date approved by University Learning and Teaching Committee

Date of Annual Review


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