Core
6
6 ECTS
Spring
Management, Marketing, Finance
EC461
Zana Prutina
2017
An overview of the conceptual foundations of strategic management
Leadership, strategy and competitive advantage
Opportunities and threats- external analysis
Internal context analysis
Strategy at the functional level
Strategy at the business level
Strategy and technology
Strategy in the global environment
Strategy at the corporate level
Corporate performance, governance and business
Implementing strategy
| Type | Number per Term | Duration | Total Time |
|---|---|---|---|
|
Lectures |
15 | 1.5 | 22.5 |
|
Workshops |
5 | 1.5 | 7.5 |
|
Seminars |
5 | 1.5 | 7.5 |
| Tutorials | 5 | 1.5 | 7.5 |
|
Total Contact Hours |
45.0 | ||
|
Total Guided/Independent Learning Hours |
105.0 | ||
| Total Engagement Hours | 150.0 | ||
| Type | Number Required | Duration / Length | Weighting | Timing / Submission Deadline |
|---|---|---|---|---|
|
Final exam |
1 |
3 hours |
50% |
Week 17 |
|
Mid-term exam |
1 |
2 hours |
20% |
Week 8 |
|
Group project and presentation |
1 |
2000 words 20 minutes |
20% 10% |
Presentations are scheduled for weeks 14 and 15; Projects must be submitted before presentations start in week 14 |
Intended Learning Outcomes:
Critically evaluate the complexity of factors fundamental to the development of successful strategy.
Identify and critically analyse the impact of the environment and organisational capacity on strategy.
Differentiate among different levels of strategy and conduct appropriate analyses
Integrate strategic thinking into the holistic management of an organisation.
Effectively use risk management techniques and business continuity planning to help maximise achievement of strategic objectives
Teaching and Learning Strategy:
Lectures (ILO: 1-5)
Group assignment to integrate theoretical concepts with application (ILO: 1-5)(ILO: 1-5)
Case studies and class role plays
Assessment Strategy:
Midterm exam (ILO: 1-5)
Final exam (ILO: 1-5)
Practical Skills:
Explain and critically apply the most common tools of strategic analysis
Create a strategic plan and theoretically apply it within the corporate strategy framework
Ability to use specialised resources for strategic management research
Teaching and Learning Strategy:
Lectures and class discussions (PS 1,3)
Case study and role plays (PS: 1-3)
Group project (PS: 1-3)
Assessment Strategy:
Written Exams (PS: 1-3)
Group project (PS: 1-3)
Transferable Skills:
Analytical skills
Oral and written communication skills
Presentation skills
Ability to work as part of a team
Teaching and Learning Strategy:
Lectures and class discussions (TS 1-4)
Case studies and role plays (TS: 1-4)
Class participation (TS: 1,2)
Group work (TS: 1-4)
Assessment Strategy:
Written examinations (TS: 1-4)
Case studies (TS: 1-4)
Presentations (TS: 1-4)
Set text
Hill, C., Jones, R., (2016), Strategic Management Theory: An Integrated Approach, 12th Edition, Cengage Learning
Supplementary Materials
Barney, J., Hesterly, W. (2014), Strategic Management and Competitive Advantage, Concepts and Cases, 5th Edition, Pearson
Chau, V., Witcher, B., (2014), Strategic Management: Principles and Practice, Cengage
Daft, R., et al, (2010), Management, Cengage Peters, T., Waterman, R. (2004), In Search of Excellence, Collins Business Essentials
Relevant articles from Harvard Business Review and Forbes (selected by the Module Tutor).
Please note
This specification provides a concise summary of the main features of the module and the learning outcomes that a typical student might reasonably be expected to achieve and demonstrate if he/she takes full advantage of the learning opportunities that are provided.
More detailed information on the learning outcomes, content and teaching, learning and assessment methods of each module and programme can be found in the departmental or programme handbook.
The accuracy of the information contained in this document is reviewed annually by the University of Buckingham and may be checked by the Quality Assurance Agency.
Date of Production : January 2017
Date approved by School Learning and Teaching Committee:
Date approved by School Board of Study :
Date approved by University Learning and Teaching Committee:
Date of Annual Review:
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