SSST Subjects

EC100 Understanding Business


Programme(s) where module is offered

  • BSc in Economics with International Business
  • BSc in Economics with Finance
  • BSc in Business and Management with Finance
  • BSc in Business and Management with Economics

Status (core, option, free choice)



FHEQ Level



Unit Value



Semester taught



Pre-Requisite Modules or Qualifications



Module Code



Module coordinator

Deni Memic


Applicable From



Educational Aims of the Module

  • The aim of this module to introduce students to the environment as well as different aspects of business.
  • Course participants will have the opportunity to develop confidence and to understand business systems, workforce demographics, social responsibility, business ethics, forms of business organizations, entrepreneurship, small business and franchise systems, human resource management, marketing and financial management.
  • This module gives students a structured background but also aims to encourage the acquisition of general skills relating to these topics through participation in class discussions, real life case studies and research project.

Module Outline/Syllabus

  • Developing a Business Mindset

  • Understanding Basic Economics

  • The Global Marketplace

  • Forms of Ownership

  • Entrepreneurship and Small-Business Ownership

  • Production Systems

  • Labor Relations

  • The Art and Science of Marketing

  • Product and Pricing Strategies

  • Distribution and Marketing Logistics

  • Customer Communication

  • Financial Information and Accounting Concepts

  • Financial Management


Student Engagement Hours

Type Number per Term Duration Total Time


15 1.5 22.5


5 1.5 7.5


5 1.5 7.5
Tutorials 5 1.5 7.5
Total Guided/Independent Learning Hours 45.0
Total Contact Hours 105.0
Total Engagement Hours 150.0

Assessment Method Summary

Type Number Required Duration / Length Weighting Timing / Submission Deadline

Final exam


3 hours


Week 17

Mid-term exam


2 hours


Week 8

Group project and presentation


2000 words

Written part: 20%

Presentation: 10%

Week 13


Module Outcomes

Intended Learning Outcomes:

  • To enhance comprehension of the most important terminology from the field of Business.

  • To broaden understanding of contemporary issues in fields of Business and to understand both, local and global, business environment.

  • Demonstrate awareness of ethical issues and explain the importance of responsibility to stakeholders

  • Analyse the components and significance of each function of the business

  • Understand the relationship among different business function

  • Use already defined methods to undertake investigation related to the field of Business and communicate results in appropriate format.

  • To collect information related to the field of Business from variety of authorised sources and to provide information related to solutions in familiar context.

Teaching and Learning Strategy:

  • Teaching will mostly be done in a lecture format with plenty of real-world examples crucial for understanding the core topics. In addition to the key text book, supplementary resources will be used, including the most recent articles. In this way, students will be able to relate the theoretical part to the current real world issues.(ILO: 1-5)

  • In-class participation will encourage students to formulate their own arguments and engage in the subject to discuss key themes. (ILO: 1-7)

  • A group assignment (with presentation) will allow students to research to a broader extent relationship between theoretical concepts and practical application. Students will be supposed to evaluate the appropriateness of different methods of problem solving related to the field of Business. (ILO: 6,7)

  • Case studies and role plays will allow students to work as a group to discuss topical material in detail. (ILO: 1-7)

Assessment Strategy:

  • Final exams and Mid-term exam (ILO: 1-5)

  • Written group project (ILO: 6,7)

Practical Skills:

  • Ability to prepare written reports on relevant business topics

  • Ability to explain business concepts, problems, possible solutions and other related information to expert and other audience

Teaching and Learning Strategy:

  • Group project and presentations(PS: 1-2)

Assessment Strategy:

  • Written Exams (PS: 2)

  • Group project assignment (PS: 1-2)

Transferable Skills:

  • Communication skills: Written and oral

  • Ability to effectively present own and others’ point of view

  • Compare, inspect or record facts

  • Research skills

  • Good time management

  • Organize/manage projects

Teaching and Learning Strategy:

  • Lectures and class discussions (TS 1-3)

  • Case studies and role plays (TS: 1-4)

  • Class participation (TS: 1-3)

  • Group work (TS: 1-6)

Assessment Strategy:

  • Written examinations (TS: 1-3)

  • Group project with presentation (TS: 1-6)


Key Texts and/or other learning materials

Set text

  • Bovee, Courtland L & Thill, John V. (2016). Business in Action, 8th edition, Pearson.

Supplementary Materials

  • Pride, W.M, Hughes, R.J., and Kapoor J.R. (2017). Foundations of Business, 5th ed, Cengage.

  • Daft, R.,l, (2015), Management, 12th Edition South-Western College Pub (1900)

  • Mullins, L., (2013), Management and Organisational Behaviour, FT Publishing

  • Bratton, J., Gold, J, (2017), Human Resource Management, 6th Edition, PalgraveBamberger,

  • P., et al, (2014), Human Resource Strategy, 2nd Edition, Routledge

  • Lynch, R., (2015), Strategic Management, 7th Edition, Pearson

  • Edwards, T., Rees, C., (2016), International Human Resource Management: Globalization, National Systems and Multinational Companies, 3 Edition, Pearson

  • Harvard Business Review, (2017), articles [online], (accessed 7 April 2017)

  • Forbes, (2017), articles, [online], (Accessed 7 April 2017)

  • The Economist (2017), Business [online] (Accessed 7April 2017)

Please note

This specification provides a concise summary of the main features of the module and the learning outcomes that a typical student might reasonably be expected to achieve and demonstrate if he/she takes full advantage of the learning opportunities that are provided.

More detailed information on the learning outcomes, content and teaching, learning and assessment methods of each module and programme can be found in the departmental or programme handbook.

The accuracy of the information contained in this document is reviewed annually by the University of Buckingham and may be checked by the Quality Assurance Agency.

Date of Production : April 2017

Date approved by School Learning and Teaching Committee

Date approved by School Board of Study

Date approved by University Learning and Teaching Committee

Date of Annual Review


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Bosna i Hercegovina

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